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The Melanie Mitro Show

Episode 378: Own Your Audience: SEO, Pinterest & Email for Network Marketers

The Melanie Mitro Show

Melanie Mitro

Business, Marketing, Entrepreneurship

4.8885 Ratings

🗓️ 24 February 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

In this episode of The Melanie Mitro Show, I am sitting down with digital entrepreneur and friend, Kalee Dillard to talk about something every online business owner needs to hear: You don’t own your social media following.You do own your website traffic and email list.With over 13 million blog views and more than 15 years of experience in blogging, Pinterest, and email marketing, Kalee breaks down how to build long-term, sustainable visibility that doesn’t rely solely on Instagram or Facebook...

Transcript

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0:00.0

Well, hey everybody. Welcome back to the Melanie Mitro show. I am so excited for today's podcast

0:06.6

episode. I've got Kaylee Dillard here. Kaylee Dillard, sorry. I'm just, you may know her by that as

0:12.6

we're having this discussion today. But I'm really excited about Kaylee because we've developed

0:17.9

such a great friendship and partnership over the past year.

0:22.4

And Kaylee just has this incredible skill set when it comes to Pinterest and blogging and

0:30.3

SEO. And she's like a wealth of knowledge and information. And as the two of us have been

0:35.4

working together, I just really felt like she needed to be on the show

0:40.2

and that this information, you guys needed to hear this because I actually think it can

0:44.7

really help you in your business. And one of the reasons is because you don't own your followers.

0:51.1

You don't own your Instagram or your Facebook, but what you do own is the traffic

0:55.7

that you get and the email list that you have. And so today, we're really going to talk about that

1:01.8

because a lot of you use Facebook and Instagram and that's your primary platform. And heaven

1:07.9

forbid, something happens and it goes away, you're left with absolutely nothing.

1:13.2

And I've watched so many people that unfortunate situations have come about.

1:17.7

They've gotten locked out of their account or they were hacked or, you know, social media goes

1:22.3

down and they just decide you don't get your account anymore.

1:24.9

And I just, I don't want to see that effect to your business.

1:27.8

And I always want you to have sort of that bigger vision and that bigger strategy.

1:32.6

So, you know, today we're really going to walk through how do you start to set yourself up for success and just kind of open up this wide variety of visibility because social media is just one

1:46.6

piece of that equation, right? It's like one piece of it. And I also feel like AI and just search

1:53.1

behavior is really shifting things up a lot. And I feel like this is a conversation where, you know,

2:00.5

I was a blogger. I was a blogger I was a blogger

...

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