Hey, it's Melanie Mitro, the host of the Melanie Mitro show. And welcome back. Today, we're

going to dive into part two of the conversation we had last week that was really about social media.

And I've heard so much good feedback from you that last week was exactly what you need.

I mean, for many of you, social media is how you are growing and scaling your business in some way.

And if you are constantly feeling like engagement is low, if you have the same 10 people watching your stories all of the time and you're like, I don't know what to do.

Well, this is going to be the

podcast episode that tells you what to do and hopefully unlocks just that aha moment of,

oh, wow, I'm not using the platform as I should to get the results that I want. So if the same

10 people are always watching your stories, you know,

your mom, your neighbors, your best friends, your spouse, maybe your kids, it's not because

Instagram and Facebook don't like you. It's because your platform thinks that those are the

only relationships that you have.

Here's the thing.

Your social media engagement, it's not actually random.

It's not luck.

I mean, sometimes we get lucky and have a viral piece of content that kind of pops off.

But what we can count on, what we know is true, is that social media is very much relational.

And Instagram rewards relationships, not just the number of friends or followers that you have.

And I want you to let that sink in.

Instagram is going to reward relationships.

And relationships are not one-sided.

They are reciprocal.

...