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Habits and Hustle

Episode 373: Blokes & Joi Wellness: Biomarker Testing, At-Home Hormone Optimization, and Proactive Health Management.

Habits and Hustle

Jen Cohen

Entrepreneurship, Education, Self-improvement, Health & Fitness, Business

4.5818 Ratings

🗓️ 20 August 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

Feeling tired, foggy, and not quite yourself? You're not alone. In this episode of Habits & Hustle, I am joined by Josh and Katy, founders of Blokes and Joi - companies revolutionizing personalized health optimization. Their main message? Your health is in your hands, and knowledge is power. We discuss how most people have undiagnosed hormone imbalances or vitamin deficiencies that significantly impact the quality of life - yet conventional medicine often overlooks these issues. We dive into solutions such as at-home biomarker testing, hormone optimization, proactive health management, and tailored treatments. Overall, we go over the importance of getting the right tests and taking an individualized approach to hormone therapy, supplements, and peptides. Blokes & Joi is a leading pioneer in the health and wellness industry, utilizing data-driven insights, AI, and personalized solutions to optimize health and well-being. With a mission to evaluate the entire body and hormonal condition using biomarkers, Blokes & Joi is transforming the way individuals approach their health journey.  What We Discuss: (00:00) Personalized Medicine Startup Blokes and Joi (04:17) The Metabolic Health Awakening (15:15) Peptides and Hormones (21:27) Hormones and Weight Loss (28:32) Navigating Hormone Replacement Therapy Options (41:40) Optimizing Health With Precision Testing (53:59) The Power of Momentum and Hope (01:01:58) The Importance of Health and Hope …and more! Thank you to our sponsors: Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.  Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Blokes & Joi Wellness: Website: https://blokes.co/ https://choosejoi.co/  Instagram: @getblokes @joiwomenswellness

Transcript

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0:00.0

Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.

0:08.6

So Josh and Katie, just like Madonna, are on the podcast today, and they are the founders of

0:16.4

blokes and joy. Now, here we said before the podcast, is it called blokes and joy, joy and blokes the podcast is it called blocs and joy joy and

0:23.2

blokes i know you guys are going to be merging companies what do you call yourselves we're two brands

0:29.7

okay and blokes is obviously oriented towards men and then joy is oriented towards females and

0:36.7

we're going to have one URL, two social handles,

0:39.5

just because we want to speak directly to the male and female consumer. Perfect. Okay, that's a great

0:45.2

way to kind of just make a very concise. So before we get into what you guys actually do,

0:50.3

we're going to do a shot, a healthy shot. Like you said, it's like the Andy Cohen, but the healthy

0:54.7

version. And these are called magic minds. And what this is great for is focused and productivity

1:01.0

and just getting your mind, like, focused and like turned on. So we do a healthy shot here with

1:07.5

everybody that we do live. So we do like a little cheers. Yep. Cheers. To to you, Josh, and to you. And T.O. And just down the hatchet. I've had so many of

1:19.0

these today. It's good. It's good, right? Yeah, it's really good. And I sound like a broken record,

1:24.6

but I love the ingredients. And it really does just kind of like focus my attention. And I love the ingredients, like I said. So that's what we do here on

1:31.8

Habits and Hustle. We get primed before we get into the nitty gritty. Yep, let's do it. Yeah. And

1:37.8

since you guys are also health and wellness fanatics like me, we'll have a lot to talk about today.

1:43.3

Let's do it. All right. So this is why I'm

1:46.1

having Katie and Josh on the podcast because I have been using their, I guess the company

1:53.4

for a short time, just only a short time. But what they do is basically they come to your house,

1:59.0

not them personally, but they have a nurse or

2:02.2

phlembotomis come, take your blood. And what they do is they take a very close analysis of

2:08.2

80 biomarkers, correct? 80 biomarkers. And they give you afterwards a very personalized and

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