Episode 218 | Simon Freeman and Mario Fraioli on Emerging Brands and Trends in Running

the morning shakeout podcast

Coaching, Marathons, Sports, Olympics, Running, Ultrarunning

4.8 • 1.1K Ratings

🗓️ 28 February 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, I sat down with my good friend and two-time podcast guest Simon Freeman, the co-founder, editor, and publisher of my favorite running magazine, Like The Wind, which just celebrated its ninth birthday. For the past couple issues of LtW, Simon and I have had a conversation about a particular topic in running, which he recorded, transcribed, and published an excerpt of in the magazine. We did the same for Issue #34, which comes out on March 1, and decided to publish the entire audio conversation—which is what you’re about to listen to—as a podcast to complement the excerpt that ends up in the magazine.

In this episode, Simon and I had a great exchange about emerging footwear, apparel, and media brands and trends in the running space. It’s very much two friends with a lot of industry experience just shooting the shit and speculating about what we’re seeing and we hope you enjoy being a fly on the wall for it. The plan is to do publish these candid conversations as a podcast to coincide with the release of the latest issue of Like The Wind, which happens on a quarterly basis throughout the year, so there will be 3 more of these over the next 10 months.

This episode of the podcast is brought to you by:

the morning shakeout's partner brands, all of which have missions I believe in and products that I trust and use myself on a regular basis. One of the best ways to support the newsletter and podcast is by patronizing the partners that help keep them going week in and week out. Check out some of the discount codes and special offers available exclusively to readers and listeners of the morning shakeout below.

Click here for complete show notes, sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday, and/or join our growing community on Patreon. Music and editing for this episode of the morning shakeout podcast by John Summerford.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	I'm your host, Mario Fraile, and this is my first time back on the mic in a few months
0:20.6	after a brief hiatus, and I'm feeling a bit rusty if I'm being honest, so please bear
0:25.8	with me.
0:26.8	Super excited to re-launch the show here in 2023 after creating some space from it and
0:32.6	taking a little time to recharge and re-imagine what I want the Morning Shakeout podcast to be.
0:38.1	Sometime last year, I realized that the weekly long form show that this podcast has become
0:43.1	known for was no longer sustainable for me, and I just couldn't invest the time, the attention
0:48.9	or the energy into it to do it as well as I wanted to.
0:53.1	So here's the plan from here on out.
0:55.6	I will release two podcasts a month from now through mid-June, then I'll take a break
1:01.0	until mid-August before releasing two more a month from then through the end of the year.
1:06.4	So we're looking at like 16 to 18 podcasts in total, including this one.
1:12.5	Some of them will be the long form conversations that you've become accustomed to, but I'm
1:16.2	also going to experiment a bit and try some new things starting with this episode.
1:22.1	In this one, I sat down with my good friend and two-time podcast guest, Simon Freeman.
1:26.6	He's the co-founder, editor and publisher of My Favorite Running Magazine, Like the Wind,
1:31.7	which just celebrated its 9th birthday.
1:34.8	For the past couple issues of Like the Wind, Simon and I have had a conversation about
1:38.7	a particular topic and running, which he recorded, transcribed and published as an excerpt
1:44.6	in the magazine.
1:45.9	We did the same for issue number 34, which comes out on March 1st, and we decided to publish
1:50.8	the entire audio conversation, which is what you're about to listen to right now here
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from the morning shakeout podcast, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of the morning shakeout podcast and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.