Episode 2: It's About Values

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 1 May 2018

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts.

Episode 2 Transcript (PDF)

Transcript

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0:00.0	How long have you been shopping at Trader Joe's?
0:03.6	I've been shopping at Trader Joe's for 10 years.
0:06.6	Why do you shop here?
0:07.9	I shop here because the deals, I'm a marketing person, you guys are marketing people.
0:14.3	So innovative, interesting, engaging.
0:19.8	And yeah, I like to see how you guys work with retail and work with bringing in brands
0:25.0	and how you do your own brands.
0:27.1	I like bringing home good food.
0:28.6	Oh that stuff.
0:32.7	From the Trader Joe's mother ship in Monrovia, California.
0:35.6	Let's go inside Trader Joe's.
0:46.3	We're in the kitchen getting ready for a Trader Joe's tasting panel and it looks like we're
0:50.0	going to be evaluating some products that might be headed to the shelves of your neighborhood
0:54.0	store.
0:55.0	Maybe later this year.
0:56.3	Maybe not.
0:57.3	I'm Matt Sloan.
0:58.3	I'm Tara Miller.
0:59.3	Thanks for listening to this five part series that takes you inside Trader Joe's.
1:03.6	The theme of this episode is values.
1:06.2	Values aren't just good deals on good products.
1:08.4	There are seven values that we try to live by at Trader Joe's every day.
	...

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