Episode 3: Informative and Seriously Not Too Serious

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 1 May 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Informative and Seriously Not Too Serious – That’s always our goal at Trader Joe’s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why Trader Joe’s Fearless Flyer has been called “a cross between MAD magazine and Consumer Reports.” And we’ll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, “How many Hawaiian shirts do you own?”

Episode 3 Transcript (PDF)

Transcript

Click on a timestamp to play from that location

0:00.0	It's going so fast because it's so hot in here.
0:04.0	Yes.
0:05.0	From the Trader Joe's mother ship in Monrovia, California.
0:08.0	Let's go inside Trader Joe's.
0:11.0	We're up to episode three of our five-part series.
0:20.0	I'm Tara Miller.
0:21.0	And I'm Matt Sloan.
0:22.0	On this episode, we're going to be informative.
0:25.0	And seriously, not too serious.
0:28.0	Actually, that's always our goal around here.
0:30.0	We'll explore how and why we keep customers and crew members up to date.
0:34.0	I'll interview the editor of the Fearless Flyer.
0:36.0	And I'm going to ask some really tough questions, too.
0:39.0	Uh-oh.
0:40.0	Of course, there's no better way to be informed about the new products at Trader Joe's than a visit to the demo station at your neighborhood Trader Joe's.
0:46.0	We'll do that, too.
0:47.0	Also, Hawaiian shirts, products that just didn't quite make it and more.
0:52.0	So let's get started.
0:55.0	My name is Mitch Hieger and I'm the executive VP of Marketing and Merchandising.
1:00.0	If there's a job to be done at Trader Joe's, Mitch Hieger has probably done it.
1:04.0	Been with the company a long time and 40 years with the company started off sweeping the parking lot and mopping the floors and actually vacuuming the carpet in the store.
1:14.0	But started off as a boxboy.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Trader Joe's, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Trader Joe's and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.