Here's a taste of what's coming up on Inside Trader Joe's.

Why do you shop at Trader Joe's?

Because you have the most variety.

Actually, remember you guys when you guys just had like nuts and cheeses?

We actually sold sandwiches by the inch and I always wondered like did someone say like

give me an inch long ham on right?

There really are hundreds of thousands of wines available in the market.

We carry about 500 in our stores.

So we're tasting every day, literally every day.

There are people who work here at Trader Joe's whose job is to go out into the universe and find the foods we don't know we need.

There are very few places I go that I haven't really enjoyed but I love parents.

I will cop to having eaten some biscuits intended for animals other than humans recently.

But I can say with conviction we taste everything.

Yeah, tasting petals we eat right now. So follow me.

I think our stores probably are all in the range of sharing from 600,000, 600, 700,000 a year to over a million dollars with their local communities.

I'm a marketing person. You guys are marketing people.

So innovative, interesting, engaging.

And in hindsight, we probably should have known that some of those products were going to be misses.

Like what?

We thought chunk-piltured in the can would be great.

You know, we're in the people business. We sell groceries but we're in the people business.

We'll even hear from Joe himself.

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