Good morning and welcome to the Increasing Impact Podcast. I'm Justin Sua, episode 2193. I recently read an

article by Ben Horowitz who wrote the book, The Hard Thing About Hard Things, and he brought up a

powerful competitive advantage as a leader. And it's this, don't feel sorry for yourself. He shared a story

of Bill Parcells that I really liked, and here it is. Quote, as I was feeling sorry for myself,

I randomly watched an interview with the famous football coach Bill Parcells. In his very first

season as a coach, Parcells's team, the New York Giants, was hit with a rash of injuries.

He worried incessantly about the impact of the injuries on the team's fortunes,

as it's difficult enough to win with your best players, let alone a bunch of substitutes.

When his friend and mentor, Raiders owner Al Davis, called to check in. Parcells relayed his injury issues to him.

Parcell said, Al, I'm just not sure how we can win without so many of our best players.

What should I do?

Davis replied, Bill, nobody cares.

Just coach your team.

That might be the best CEO advice ever.

Because you see, nobody cares.

When things go wrong in your company, nobody cares.

The press doesn't care.

Your investors don't care.

Your board doesn't care.

Your employees don't care.

Even your mama doesn't care.

Nobody cares.

...