Good morning and welcome to the Increase Your Impact podcast. I'm Justin Sue, episode 2194. As many of you know,

who follow college sports, college football in particular, it is a coaching carousel going on right now.

One of the craziest I can think of in the recent past, I always enjoy watching their press conferences. And while it is

filled with a lot of cliches, a lot of coaches are saying the exact same thing every single year,

there are a few nuggets that jump out to me. And recently, DeMarcus Shepard, who is the new head

coach for the Oregon State,

Beavers, said an acronym that I really like.

He said, Y, Y, A, W, Y, A, W, it stands with, you are who you associate with.

You are who you associate with.

Y, A, W, Y, A, W.

And I, I really resonated with that because that's something

we talk about all the time in our home. We always say that the environment always wins,

meaning that the people you are around are going to shape your mind, your behaviors, your

habits, how you define success, how you define failure, how you

treat people. And so to be very mindful of who you associate with. And this also goes with the

music we listen to and the books that we read and the people we follow on social media,

you are who you associate with.

And so my invitation today is to be very mindful of who you're associating with, what thoughts are you associating with, what beliefs are you associating with, what environments and streams

of thought are you associating with?

Because all of those things ultimately impact the way we view life,

the way we view ourselves, the way we view others,

the way we act, the way we feel,

...