Good morning and welcome to the Increase Rain Impact Podcast. I'm Justin Sua, episode

2009. One of the biggest traps that we fall into as leaders, especially at the highest level,

is that we start communicating from what we know instead of from what it feels like to receive it

from the other person's perspective.

We've said the same message a hundred times, especially if you've been a leader for a long time. We know the system, we know the standard, we know the culture we're building.

But the truth is the people who are leading, the people who are coaching, they don't always hear it in a way that we intend to

share it. So my invitation to you today is to consider a shift to borrow their eyes, to borrow their

ears, to borrow their heart. Before you speak, before you address the team or the group or your

organization, before you correct the mistake or give a challenge, ask yourself, what would this

look like if I were hearing it for the first time? What would it feel like if I were on the other

end of it right now in their shoes. Maybe if you're professional sports, if you're

professional sports coach, maybe it's a guy who's been traded twice and is trying to prove he belongs.

Or maybe it's a player who's been grinding through an injury and questioning if he'll ever get

back to the player he was.

Or maybe it's a player who she's finishing up her last year in college and she's never

going to play again or he's never going to play again. When you borrow their eyes, ears, and heart,

you don't just say what's right. You say what resonates. You don't soften the truth

necessarily, but you deliver it in a way that lands emotionally, practically, and personally, most

important. So my invitation is to see how they see it, hear how they hear it, feel how they feel it.

Because you can have the perfect message, and I've seen this happen before,

where you have the perfect message, but it doesn't land.

And if it doesn't land, it's because it doesn't matter.

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