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Hi, I'm Jean Chatsky.

Welcome to Her Money, which is, as you know, our continuing conversation on money by women, about women. We are so excited to have you here and today we're

talking about one of my favorite subjects, behavioral finance and I know

behavioral finance sounds like a big mouthful, but if you've been listening to this show for any length of time, then you know behavioral finance is essentially a whole discipline devoted to figuring out why it is that smart people do not so smart things with money.

It's been around now for a good 10, 15 years years but only in the last few has it picked up steam and started

offering us real solutions for how to make changes in our financial lives to make everything better.

Sarah Newcomb is a behavioral economist.

She works for Hello Wallet, which is a unit of Morningstar and she's got a new book out which is called

Loaded Money Psychology and How to Get Ahead without Leaving Your Values Behind.

And when Sarah's book first came out in galleys, somebody sent me a copy, maybe you,

thank you for that, I took a look at it and I thought, boy, this makes a lot of sense.

How did you get interested in this world of behavioral finance and

money and emotion? Well I think that like many scientists I got into it to do me

search. I found myself at 28 years old after having put myself through undergrad in math that I

couldn't get my finances together and I thought okay this can't have anything to do with numbers,

because I'm very good with numbers.

I love numbers.

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