Good morning, my friends.

Welcome to the Increase Your Impact podcast.

Justin Stewart here, episode 1,7002.

Today we're talking about how to thrive in a changing environment.

In 1957, Alfred Fielding and Mark Chenevy sealed two shower curtains together and they captured air bubbles

on the inside. Now at first they tried to sell it as wallpapers, but no one was buying it. And then they

went to places to sell it as greenhouse insulation. But once again, nobody bought it. Finally, they took it to IBM and they pitched

it as a way to protect their packaged computers. IBM bought it, and that is how bubble wrap was born.

There was another product called K-T-O-T-O-L, and it was used as wall cleaner. And for 20 years, it was used as wall cleaner and for 20 years it was used as wall paper cleaner for

homes that had coal furnaces but coal furnaces became obsolete and so the inventors of the

kut-to-wall cleaner they repurposed it and it became one of the most iconic children's products of all

time. They turned it into something called Play-Doh. We get stuck in a concept called functional

fixedness, which means that we only see things as their intended use rather than their potential

use.

Success depends on your ability to adapt.

Just because you don't thrive in one industry,

that doesn't mean you can't thrive in another.

Just because your skill set isn't useful in one situation,

that doesn't mean it can't be useful in another.

So the question you want to ask yourself

is, how can you use your strengths in a way you have never thought of before? You have a lot of

strengths. You have a lot of good that you can do. Just because you didn't thrive in one situation,

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