Ep. 97 How To Scale A Typical ‘Small Business’ To Be Worth Millions With Candace Nelson

Working Hard, Hardly Working

[email protected]

Ceos, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 22 July 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Candace Nelson is a living breathing example of how to turn your passion into profit. After quitting her career in investment banking, she had plans to go to business school, but changed them last minute to instead do what she called a Pastry MBA, and to hone her baking craft. She started Sprinkles Cupcakes from her small flat in 2005, nearly 20 years later, Candace has sold over 200m cupcakes from her bakeries and cupcake ATMs across the country. The story of how she achieved this growth is wild, and includes cameos from Tom Cruise and Oprah From featuring on the US version of Dragon’s Den, Shark Tank, to being a judge on Netflix’s cupcake wars, Candace has created a baking empire, and I can’t wait for you to hear all about it.

CANDACE'S LINKS:

Instagram: https://www.instagram.com/candacenelson/?hl=en

Her book, Sweet Success: https://www.amazon.com/gp/aw/d/1400231507/ref=tmm_hrd_swatch_0?ie=UTF8&qid=1685421586&sr=8-2-spons

Pizzana: https://pizzana.com/

MY LINKS: https://gracebeverley.komi.io/

SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	It's the first customer of the day.
0:02.0	The unexpected 20% tip and the 100% boost to your confidence.
0:07.0	Business is a numbers game and sum up has the tools you need to stay ahead.
0:12.0	With tap to pay, you can accept contactless payments using just your smartphone.
0:17.0	And with our free business account, you can manage all things money with zero hassle all in one place.
0:24.4	Make it count with SumUp.
0:26.2	Download the app or find out more at sumup.com.ukau. Candice Nelson is a living, breathing example of how to turn your passion into profit.
0:47.0	After quitting her career in investment banking, she had planned to go to business school,
0:50.8	but she changed them last minute to instead do what she called a pastry MBA. She started sprinkles cupcakes from her small flat in 2005 and nearly 20 years later,
0:59.8	Candace has sold over 200 million cupcakes from her bakeries and cupcake ATMs across the country.
1:05.8	The story of how she achieved this growth is absolutely wild and includes cameos from Tom Cruise
1:10.7	and Oprah, from featuring
1:12.3	on the US version of Dragon's Den, Shark Tank, to being a judge on Netflix's Cupcake Wars,
1:17.4	Candace has created a baking empire and I cannot wait for you to hear all about it. For this episode
1:22.4	in particular, I really wanted to focus on the idea of disrupting a market. If you think about
1:27.1	cupcakes, you do not think big business. You think on the idea of disrupting a market. If you think about cupcakes, you do
1:28.2	not think big business. You think probably the opposite of big business. And what Candace was
1:33.5	really able to do was to come into the market and, in her own words, have the delusion of being
1:38.8	able to completely reinvent it, even though every single investor, every single friend of theirs,
1:44.0	whoever it might be,
1:44.8	thought that they were absolutely crazy going down this route. She didn't just disrupt,
1:48.5	she changed an entire industry. And I think her story is a perfect example of how far you can
	...

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