Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that. We are back for do this, not that.

We are back for Do This, Not That.

And today we're going to be talking about some new test ideas that are super easy that work both on email and social media.

And in general, you always want to be testing.

You want to be testing new things that you're hearing about.

You want to test stuff that you tried that didn't work a year ago.

You want to always be testing because you need to fill up your arsenal with lots of new ideas and new things because you want to keep that engagement up and you can't just keep doing the same stuff.

So will all of these ideas work?

Absolutely not.

But that's why we test.

So the first one is about the fact that we all have imposter syndrome in our work lives,

in our personal lives.

Do I know everything there is to know about marketing?

Absolutely not.

Is that uncomfortable in certain conversations?

No doubt about it.

Imposter syndrome all day long. In my personal

life as well, we all do, but we don't like saying, hey, I don't know about this thing because

...