EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 9 April 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel. Main Discussion Points: - LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merge...

Transcript

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0:00.0	We are here for what's up this week from Do This, Not That.
0:12.1	This is our short episode or a breakdown.
0:13.6	What is going on in the world of marketing and business this week that we should all be thinking about?
0:18.4	And then later in the week, we still have our ask us anything.
0:21.0	And at the end of the week,
0:21.8	we have our longer episode
0:22.8	about tactics, tips, and stuff.
0:24.9	So thanks for checking it out.
0:26.5	So what is going on this week?
0:29.6	Well, LinkedIn launched something really cool.
0:32.9	It is LinkedIn, CTV ads.
0:36.2	What is that?
0:42.4	CTV is connected TV. And running a CTV ad, whether it's with LinkedIn or anyone else, allows video ads to be shown on a TV set or a device while a viewer is
0:50.2	watching a movie, a TV show, or other video content through a streaming service.
0:56.7	So let's say you're using your Apple TV to stream on any one of your different apps that you
1:01.9	have.
1:02.3	You now, as a marketer, can run your LinkedIn video ads and have those ads appear within
1:10.7	those streaming devices.
1:12.3	And you could use the same targeting criteria that you do to run your regular
1:16.8	LinkedIn ads.
1:17.6	You can now use that criteria and target people using streaming devices when they're
1:23.5	watching TV or watching a movie or whatever.
	...

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