EP. 96- [GUEST Episode] DIRECT MAIL? Offline Data for ONLINE? Erik Koenig PRES at SeQuel Response (Fastest Growing Direct Response Agency)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 5 April 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying. Key Discussion Points: - How direct mail remains a viable and effective marketing channel for acquisitio...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.4	Super excited for today's episode of Do This, Not That.
0:43.4	We have a special guest.
0:45.3	Let me tell you about who he is before I have him tell you himself.
0:48.7	So Eric Koenig is the president of SQL Response.
0:52.8	If you don't know them, they are an award-winning direct marketing, direct response agency out of Minnesota.
1:00.6	And they're also one of the fastest growing agencies nationally.
1:04.1	And the thing that gets me excited about that is usually when you hear about an agency and they're doing great, they're doing things.
1:09.8	They're talking about brand agencies or
1:11.6	agencies only focus on creative. But we're talking about direct response. We're talking about offline
1:16.3	data. We're talking about direct mail. We're talking about measurable media. And that's Eric's world.
1:22.1	And I'm super excited to have them here today because we're going to talk about how to leverage
1:25.4	offline data and really have an impact.
1:28.2	So Eric, welcome to do this, not that.
1:31.0	Thanks, Jay.
1:31.8	I'm very excited to be here.
1:33.5	Love what you guys are doing.
1:35.0	I appreciate that.
	...

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