We are here for what's up this week from Do This Not That. This is our short episode where we break down what is going on this week. That's interesting.

We still have our Ask Us Anything a little later in the week. And then at the end of the week, we have our longer episode where you share new tactics and tips and stuff.

So what is going on this week?

Well, the world continues to try to get its arms around AI so that AI doesn't take over the planet.

And we saw in Europe a few weeks ago that they passed the AI Act, the first real sweeping legislation anywhere in the

world, but that's not even going to go into effect for another year. So our country, we can't get

any legislation passed related to AI. That's going to be something that happens. I don't even know when.

So right now, companies are taking it upon themselves to try to do things. So this week, YouTube has

put something in place for all of its

creators that it is requiring now that when you upload content, there's going to be a box

that you either check or don't check that says that the video that you are uploading has

been altered or has synthetic information in it that can seem real.

And if you check the box, it means that it has that stuff. It has the AI stuff in your video.

And when you do check the box, there will be a label that actually shows up on your video that

says altered or synthetic content. And I think this is

awesome because I think this is the direction we need to head that things will start to get labeled

all over the place. And by the way, if you don't check the box, YouTube and Google, who owns YouTube,

is going to be doing it for you. They're going to be using all their algorithms and things to be

able to identify that it has

been created using AI.

So I think this label that's going to show altered or synthetic content is a really good

thing on YouTube because we need something to be able to delineate what is real and what's not.

...