We are back for Ask Us Anything from Do This, Not That.

This is a super short episode where we get in work questions and ridiculous questions in all week long.

We try to tackle one of each. And if you want to submit a

question, you can go to jschwezzledson.com slash podcast. There's a big button that says,

ask us anything, and you can submit it, and we're going to try to answer it. So here we go. Let's

tackle the work question first. So we got a question from Sarah from West Virginia. I've never been to

West Virginia. I want to go there. I like the John Denver song. That's about West Virginia, right?

Yeah, totally. So yeah, I'm going. I'll visit you. What's up? All right. So what's the question?

The question from Sarah, is it bad to use chat GPT to write our content? So this is a great

question because things are actually evolving on this topic. Now, we're all using chat GPT and other

AI related stuff to help us with our content. We are. Come on. If you're not, you're lying,

you're full of it because we all are. But what we can't do anymore, and there's new data out is we can't literally say, okay,

chat, GPT, write this blog for me, write this newsletter, write this social post, and then copy

and paste it and then utilize it because it will actually hurt performance. And there's new data

out on how much of it we need to change.

So first off, in the last few weeks, Google has come out,

and they've actually said that if you just take the AI content that's coming out of these tools

and you stick it on your website, basically what they've said.

They haven't exactly said it,

but they've said it like this. They're saying, quote unquote, they want to address emerging

tactics like using automation to generate low quality or unoriginal content. They don't want to say

AI because they're so heavily invested in AI, but essentially it's AI and they're dropping you down in the search results when people search for things on your topic by over 40%.

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