EP. 89 - SECRET to SUCCESS? (with ACTIONABLE tips to make it happen!) I Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 22 March 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business. Key Discussion Points: Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x fasterPosting daily on Instagram leads to 4x more f...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.2	Let's do this, do this, not that. Let's do this, do this, not that.
0:41.6	Welcome back.
0:43.1	So if I asked you, what is one word that you think is the secret to success for your business, for your marketing campaigns, maybe for your personal brand?
0:52.3	What is the one word?
0:55.2	Somebody asked me that.
1:02.3	The answer would be consistency. And usually on podcasts, you hear about consistency, some 30,000 foot view nonsense. I'm not going to do that. I'm going to share specifics about being consistent
1:06.6	and the impact you can have on everything. When I talk about consistent, I mean how often you're posting on social media,
1:13.2	how often you are emailing everything and not stopping,
1:17.8	not for doing something for three months or six months.
1:20.7	I'm talking about never stopping.
1:23.1	In general, I have imposter syndrome, and maybe many of you do too, where any of the different marketing things that we're
1:32.2	doing, I'm like, I don't know everything there is to know about this.
1:36.1	Okay.
1:36.4	I graduated from college with a degree in journalism and communications.
1:40.6	I wasn't in the business school.
1:42.1	I didn't graduate with a marketing degree.
1:45.5	Okay. I'm not particularly good at advanced math or any of that nonsense. And so coming out of college, I was like,
	...

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