It's so clear how important reaching customers directly through e-commerce can be for your company.

How well do you really understand it?

If you're thinking about selling your customers online, direct to consumer, you're not sure if you should start selling through Amazon, your own website, smaller third party marketplace.

This is the episode for you.

We'll also discuss if e-commerce can even be profitable for your business because it's 2020 seems like a no-brainer.

And yet, maybe there are other things you should be thinking about

before launching directly into walmart.com. I've got e-commerce and growth marketing experts,

Rachel Barge and Kate Lynn, to discuss strategies for reaching your customers directly.

Start smaller. Go for those long-tail niche keywords that people will convert at a very high rate for you.

We talk to so many clients who want to go immediately to their main categories. Start Smaller.

Caitlin is a marketing strategist at Right Side Up. She advises companies on how to unlock additional revenue,

from early stage ventures to Fortune 500 companies.

Rachel Barge is the founder of Leap Grow, a group of freelance marketers, and she doesn't mess

around when it comes to growing revenue.

Wow, I woke up and we had several thousand dollars of revenue in the store.

Before we even got up and did our organic social media posts and before our ads really

started serving.

Rachel has also served as the head of growth or the head of marketing for companies like

Hip Camp, Yurtall, and Gig Car Share, just to name a few.

It's a three-way conversation so people who are just learning can follow along and if you're

a little more advanced and you understand growth in marketing a little more,

you'll find this episode pretty helpful too.

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