Ep. 10: Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 22 September 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you bring a traditional product to market while maintaining the integrity of family tradition? Meet Mariam Elghani, founder of Garlic Goodness, Garlic Dips and Snacks. Produced in California with farm-fresh ingredients, Garlic Goodness bring bold yet approachable flavors to homes in California. Garlic Goodness is based off a family recipe that has traveled from the Lavant to Sacramento. One main ingredient has changed - egg whites - to make the dip plant based. Yet, the heart of the dip is still the same. Mariam oversees all the production: "it's the way that we've been making it in the restaurant for the past 12 years." On this episode, Mariam and I talk about what it is like to make essential changes to reach a larger audience while staying true to your roots.

Transcript

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0:00.0	Welcome to the Startup CPG podcast. Startup CPG is a launchpad and community for small brands.
0:10.8	We host interactive events and serve as a resource for insights and expertise to build a brand that's better for people and better for the planet.
0:19.6	On today's episode, I have the pleasure of speaking with Miriam Elgani, founder of
0:25.2	garlic goodness, garlic dips and snacks.
0:28.7	Garlic plus the lemon plus the love equals garlic dip.
0:32.3	That's just really it.
0:33.4	The garlic would be nothing without the lemon.
0:35.3	The lemon would be nothing without the garlic, and you've got to incorporate that love.
0:39.2	I'd also like to take a moment to shout out another awesome podcast if you want to hear more stories about entrepreneurship.
0:46.8	Small biz gone viral is a podcast created by a member of the startup CPG community, Grant Labo, founder of Rickeroons. It's a podcast that
0:56.3	captures the impact COVID-19 is having on small businesses and the humans who run them. So after
1:02.0	listening to this podcast with Miriam, definitely go check out Small Biz gone viral.
1:08.0	Somebody had mentioned to me, like, there's just no way they're going to accept you and
1:12.0	blah, blah, blah, negative stuff. And it's been really successful even though we launched
1:18.0	during COVID. On this episode, we talk about the realities of being a founder, what it takes to
1:24.4	get your product onto a shelf, both personally and brand storytelling wise.
1:30.6	How do you bridge the gap between what you're bringing to the table personally versus
1:34.9	what you want to get out into the world?
1:37.8	My name is Miriam Elgani, and I am the founder of garlic goodness, garlic dips and snacks.
1:45.0	We make a line of Mediterranean garlic dips and soon to be other items.
1:50.6	What inspired you to create this garlic dip?
1:54.0	I grew up in the Silicon Valley in San Jose.
	...

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