Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

I'm excited.

Why am I excited?

I'm excited for this episode of Do This, Not That.

Today, we're talking about email newsletters.

Now, I don't care if you're a business marketer or consumer marketer or just you are your own brand.

A lot of us have email newsletters or we've thought about having email newsletters.

And in this quick tip session here, we're going to talk about how to get a lot more people to be reading the newsletters that you're putting out and little quick tips to make that happen. But before we get into how we're going to get more people to consume your newsletters that you're putting out and little quick tips to make that happen.

But before we get into, how are we getting more people to consume your newsletters that you're putting a lot of time into, let me first, I get on a soapbox about why you should have a newsletter.

Some people out there are like, maybe even for themselves, like I've thought about a newsletter,

but I don't have enough of a following.

I'm going to have five subscribers or my company's too small to start a newsletter. I need to wait until whatever point in time.

The best time to start a newsletter is yesterday.

And here's why you want to have a newsletter. Of course, having a newsletter will help

your business, right? You'll be able to share things going on in your business or or in your own

career, things like that. Absolutely. But the reason that it doesn't matter how small your following

is, is that when you start a newsletter, I promise you, the first newsletter

that you send out, I went back and I read the first newsletter I sent out. I started one about

...