Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

Here we are, do this, not that. Here we are.

Do This Not That is back for another episode.

And this one's important.

Today, we're going to talk about repurposing content.

You know, marketers struggle.

They struggle with two things.

They struggle with developing content, creating content, and be like, oh, no, the well is dry.

I have no more content to put out there.

My company has no more content to put out there.

We've used everything

that we've got or they think that they are being repetitive. Oh, we can't put that back

out there. We just used that. We're going to seem like we have nothing to say. Now, all of that

is horrible. All of that is horrible. Let's first come, reach a conclusion here.

You do not need to be an idea engine. You're not Google. Your company's not all the information in the

universe that can just keep spitting out great new ideas and great new content,

great new information, and you don't need to be. This is what you have to think about when

you're thinking about content. I don't care if it's for you as your own personal brand or if

it's for your company. Think about it this way and then we're going to get into exactly

how you repurpose the content. You need basically

...