EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 September 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability. Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has ex...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:39.7	All right, fired up for this episode of Do This Not That.
0:43.4	We got Brian Minnick, the CEO of Zero Bounds, Brian.
0:47.1	Welcome to the podcast.
0:49.7	Thank you.
0:50.2	Thank you, Jay.
0:50.8	Glad to be here today.
0:51.8	Thanks for having me.
0:55.3	This is going to be fun.
1:00.2	I think it's going to be fun. Let me tell everybody a little bit about Brian real quick and then we'll hear his story. So as I mentioned, Brian is the C.O of zero bounce, which is really one of the
1:07.8	industry leaders in data improvement and validation in the email space
1:14.4	specifically. They are, they're crushing it. They were named number 40 on the Inc. 5,000 list
1:21.5	is one of the fastest growing companies in the country. But enough about me talking. Brian,
1:26.9	what's your origin story? How did Brian Minnick
1:28.9	become Brian Minnick? Yeah, so I actually started dabbling in kind of tech and computers at a very
1:35.3	young age. I was under the age of 10. I actually don't remember how old I was, but I know it was probably
1:39.5	not supposed to be doing what I was doing. So I was over here programming, messing around with
1:43.8	different things, found ways to get music online, dating myself here a little bit, but I took that and started
1:50.0	to really be like, wow, there's something here, I'm into this stuff. And so I started taking that.
1:54.3	I started building websites. From websites, I learned a bunch of systems. I learned integrations. I
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