EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 22 March 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more. Main Discussion Points: Wendy's unlikel...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.8	Welcome to do this, not that. Welcome to do this, not that.
0:42.7	And I'm excited.
0:44.1	We have a special guest today.
0:45.9	So let me tell you who we got before we have her tell you all about herself.
0:49.5	So we have Wendy Worvey.
0:51.7	Okay, Wendy is the chief marking officer of Marigold. Now, if you don't know
0:56.1	Marigold, I don't know where you're at, but they're amazing. They are a global pioneer in relationship
1:01.4	marketing, email marketing, loyalty marketing, and they have over 40,000 customers worldwide. And you
1:07.8	likely have used services from one of their brands like Sail Through or Campaign Monitor, Emma or many others. Marigold is incredible. And Wendy
1:15.0	has been doing this for over 20 years, leading, executing growth-focused marketing strategies
1:20.2	for a diverse range of technology, B-2B and SaaS software companies from startup to IPO,
1:26.5	mid-market to billion-dollar-plus companies.
1:29.0	She is incredible. Wendy, welcome to the podcast. Thanks, Jay. I appreciate that. That was
1:36.8	a very nice introduction. I was going to do a mean one, but I thought that would be super awkward.
1:41.0	So I went with a nice version instead. I appreciate that.
1:45.1	I'm super excited to be here. As you mentioned, I've been the CMO at Merigold for the past two
1:50.6	years and have spent a good portion of that time bringing all of those amazing brands that you just
	...

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