Hello and welcome to this episode of the ESG Fitness Podcast. Today I'm going to cover one of the most

common situations that I help women with. I get messages like this numerous times a day and essentially

they're along the lines of I'm doing everything the same but now that I'm over 40 I can't lose weight.

This is unbelievably, unbelievably common and is a reality

for a lot of women that they feel like they're doing all of the same things, but now it's not

working for them anymore. And it feels much harder. And what worked before doesn't have the same

result that they used to get. And you're bombarded with messaging on social media telling you that

it's your age, it's menopause, it's cortisol, it's inflammation or stress or insulin,

and those are the things that are stopping you lose fat. And often this is explained in a

very compelling way that is really easy to then fall victim to and be convinced of.

People will use elements of science, feminism, empowerment, relatability, personal stories, virtue signaling,

like all kind of mixed in and the same messaging.

And then you are left convinced that it must be

their special anti-inflammatory diet or menopause plan or cortisol lowering supplement that is

the answer. And on top of all this, when you're tired, emotional, generally feeling a bit down

about yourself and looking for solutions and a way

out, you are much more susceptible to messaging like this. So to be clear, one, I get it. I know why

you're looking for those solutions. And two, it genuinely is harder and it is different,

but not for the reasons that you're being taught. And this understanding is really important because

this is where your power to actually get the results that you want and your power to change

lives. So although a lot of this messaging is packaged up in feminism and

women are underheard narrative or I've been there to kind of vibe and we, I don't know,

...