This idea of using an alter ego, it's not about you faking it at a behavioral level.

What this is doing is it's drawing out of you the natural abilities that you do have that are laying

dormant or trapped because of worrying about what other people are going to think of you?

Yes. Concerns and worries about something failing or

So here's the thing, entrepreneurs, leaders, salespeople.

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

And we want to do it better, faster, and more seamlessly.

Why?

So we can actually enjoy our lives, take vacations,

and spend the quality time what we want with the people that we love.

How do we do all this without spending a fortune

or running ourselves ragged?

That's the big question and this show is dedicated to the answer.

Hey, so today we've got Todd Herman on the show.

Todd is a performance coach working primarily with executives as well

as Olympic athletes. He's the guy that they would call when the athlete is

absolutely burning up, falling apart, and crumbling in the moment of truth and he helps him

discover their alter ego and my hope is you discover yours during this interview

enjoy my time with Todd. Hey so so Todd, welcome the show man.

Mr. Ferry, it is a pleasure.

Mr. Ferry, my dad, is my dad here?

I appreciate that.

...