Hey everybody, this is a short clip on retailing product to your clients.

You don't have to let Amazon steal your retail business take advantage of your personal relationship

and your role as your client's personal hair guru to keep that profitable part of your business

and to extend the value of your service to your clients.

Here we get advice from four indie hairdressers who are

killing the retail game in their studios at Salon Republic. We've got Michael Nunez and Sophia

Carr in Hollywood and Armina Vertanians and Kristen Sickla at Wilshire. So my process starts from

having a strong, genuine consultation with my client and taking the time to get to know them and their lifestyle and how they style their hair and what the process of daily routines of their lifestyle is.

There are three important points to introduce retail to your client. One is at consultation.

This is when we will discuss hair type and what is best for them.

Two is at the shampoo bowl.

I will actually use the product on the client.

They can smell it, love it, want it.

Three would be right before styling.

They want to be able to recreate the style that you're going to give them at home,

and that's the best time to show them what to use for that.

I feel like it's kind of a constant conversation.

Every time I put a product in my hand to put on their hair, I always show them the product.

I let them feel it in their hands

and explain how it's being used and why it's being used.

We are all consumers. So I think of myself as I'm buying something. I like to touch things,

feel things, smell things, and just the instant gratification of like what the product can do for me.

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