Hey everybody. On this episode of the hair game, we're going to talk to Nina Kovner, the brains and the power behind Passion Squared.

We'll discuss how potential clients find you in today's digital landscape. We'll talk about making money on influence in our industry and what the rules are that influencers need to be aware of.

We're going to talk about where things are headed,

and we're going to talk about how Passion Squared

can help independent beauty professionals with their business.

We're here at Passion Squared headquarters in downtown Los Angeles.

Welcome!

Yeah, thank you. I love having you here. Thank you. I love being here. It's so comforting and everything. It's like being at your home and kind of sharing a little bit of your life. It's kind of neat. So, okay, tell us about your journey through the industry so far. Where did you start and how did you get to where you are?

By the way, this is my home. You said it felt like home. I hope so because I actually live here too. Exactly. And welcome back. Thank you. I have been here before. Yes. Disclosure.

Full disclosure. So I am, you know, my journey is so similar to so many other people in the beauty industry.

I went to beauty school.

I, I, in the 80s.

Like five years ago.

Yeah, five years ago in the 80s.

I was, you know, like so many people, I wanted to always do hair, but I was kind of pressured to do the college thing,

and that was a fucking disaster. And so... The college thing was? Oh my gosh. I didn't know

that you went to college. Oh, yes. I did. I went to Chico State in Northern California. I was

17 years old.

And I went for two years and completed less than one semester.

Over two years?

Yeah.

Possibility of four semesters, I completed less than one.

...