Here we are for Ask Us Anything.

This is the short episode where all week long we get in questions.

We get in work questions and we get in ridiculous questions.

And we try to tackle one of each.

And by the way, if you want to submit a question,

all you have to do is go to jshwedelson.com slash podcast. There's a big button there that says ask us anything. And we try to tackle one of each week. So let's first talk about the work question

before we get to the ridiculous one. We got a question in from Ronnie, from Dallas. Dallas is great.

Last time I was there,

I bought boots and have not worn them since. Perfect investment. Anyway, what's Ronnie's question?

Here it is. Ronnie says, I see a lot of mystery sales for consumer offers and unlock exclusive insights on business emails I get, do these cheesy suspense type

of offers actually work? Come on, we're in marketing. It's not cheesy. It's called a tactic.

And suspense is absolutely among the best ways to drive engagement. And we have some data from the last 90 days that I think really should get you

brainstorming and how you could bring suspense into your marketing and for both business

and consumers.

So let's first talk about business.

Last 90 days.

We found that offers, suspense-related offers, have a 40% higher average click-through rate, especially on the

email side, than standard offers. Suspense offers 40% higher average click-through rate, because

the planet's boring sometimes, and we want stuff to stand out. So here's some examples that

you can use on the business side to promote your offers using suspense.

How about if your subject line said things like,

The Secret 2, blah, blah, blah, or unlock the mystery of the best CRMs,

...