Here we are for what's up this week from Do This Not That.

This is where we do a short episode on new stuff that we're seeing this week.

And this week's going to be a big week for reality TV.

I will get to that at the end because it's really not important.

But what is important that is going on this week?

So Instagram confirms something that I think is interesting.

They are going to be rolling out soon a friend map that is extremely similar to Snapchat's friend map.

Now, you may or may not know what the friend map is, but I have teenage kids,

and I will tell you that all they do is go on the friend map and see where all of their

friends are.

It's really unbelievable.

You can literally see where anybody is at any moment.

And so Instagram is going to be rolling out a friend map, which I think is going to pull that much more traffic to Instagram and open up a whole different types of opportunities for marketing.

So friend map coming to Instagram.

Another thing that we saw this week that we thought was interesting was that TikTok launched something that I'm finding very useful, which for the first time, they launched something called

their Trends Digest. So on a monthly basis now, TikTok is publishing a trends digest of what

they are seeing are different kinds of trends. What are the content formats that are trending?

What are the audio files that are available for everybody to use that are trending? Just breaking down all sorts

of different trends. And it's not trends where, hey, you should go buy this new piece of clothing.

It's trends for business owners and marketers to leverage. So if you want to get access to this newly released TikTok Trends Digest,

the URL is crazy long.

So all you really want to do is go to Google and Google TikTok Trends Digest.

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