I want to talk to you guys today about ideas. And the thing about ideas is most of the time,

they're stupid, all right? I don't mean that literally. But it just means that a lot of times

it might be a really good idea, but a great idea executed at the wrong time is a dumb idea,

especially if it overrides you solving the more important thing in your business, which might be

what's actually stopping you from growing. Right. So an idea, oftentimes it feels like momentum, right? It feels like you're working

on the business. It feels like progress. You're being entrepreneurial, but most of the time it's

just a distraction, right? It's like dressed up as like a fancy, in a fancy dress that is

productivity. And it's not actually moving the needle forward.

So I'll give you an example. We had a coach on our recent state of the union call.

And for context, these are monthly calls that we do inside of our paid client community inside of our accelerator program and our legacy mastermind. And we come in and we teach on

like what's working across our, you know, over 400, 500 active clients and our top coaches, like what's working across our you know over four 500 active clients

and our top coaches like what's working today that we can kind of share tactics and strategies

across other businesses and as you've also probably heard we've recently acquired iFCA has and

we've a new founder and CEO which is taylor to hayes so she came in to teach some of the best tactics and systems that are inside of her community,

Fitness Coach Academy, that now is IFCA. And that's what this is. Right. So J.C., one of our top

clients in Legacy, I was explaining that she had 10,000 leads sitting in her go high level inbox.

And she had one setter working those leads. She came on and she was asking about an AI setting tool that we have rolled out to some of our students that is working really well if it is the right time to implement it. Okay, it's an AI setting process. She was asking, hey, should I set this up? Which is not a bad idea, right? But she explained that she has one setter working those leads. And okay, so it's like, we check all the boxes. We have the volume. We want to scale our outreach. Why wouldn't we just bring in an AI system? And we almost, or Taylor almost was like, yeah, it makes sense. But then she mentioned that she had no idea what her current center was doing hour by hour. She didn't know her setter's output per hour. She didn't have a daily SOP really for that role locked in. She didn't have any of the metrics. And so we had to just stop her and be like, look, this isn't necessarily a volume problem, right? It's not a leverage problem. It's basically an SOP problem. We cannot hire AI to fix a process that does not exist. And if you do, you're just going to build a faster version of what's already not working. So it's the same mistake that we see a lot of coaches to make every week where they reach for a new lever before they fix the thing that's actually broken. So in this episode, I'm going to give you a framework that'll help you to identify like what's actually broken and what you should work on next, not just what's

interesting or what is like fancy, not this shiny object, what's actually important.

So think of this as your entrepreneurial ADD antidote, if you will, which I often need.

Now, why do we oftentimes default to new ideas instead of just fixing what's broken?

Well, it's because the brain oftentimes,

or not often, it always is going to reward novelty, the new thing, right? It feels like,

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