EP | 733 - We've Never Shared | The Bumble Match & The Divorce That Led to a $40 Million Fitness Business (Part 1/2)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 9 April 2026
⏱️ 38 minutes
🧾️ Download transcript
Summary
We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it.
But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019.
Time Stamps:
(0:30) Different Style of Episode
(2:05) Erin's Business Beginnings
(9:50) Owning A Gym
(18:00) Jordan Starting His Coaching Business
(20:45) The Reality TV Show
(33:40) Starting IFCA
(36:40) What We'll Cover In Part 2
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Transcript
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| 0:00.0 | And to me, like to make a $15,000 check, like I thought that I was the richest person I |
| 0:04.2 | ever knew, you know, which I was. You acted like it. And I remember us early on dating, you would like book these flights for us and stuff. You'd like, I got it. And I wonder if you have any idea that I make way more money than you. Yeah. Like at that point, I never meant anybody who'd made $15,000 a month. you're like I'm Elon Musk. |
| 0:22.6 | Erin, Miss Aaron Diamond. |
| 0:24.4 | We want to do. I never meant anybody who'd made $15,000 a month. You're like, I'm Elon Musk. |
| 0:21.6 | Erin, Miss Aaron Diamond, we want to do something a little different today. First off, what's up, babe? It's fun to have you back on. This is my podcast. I know, this has been your podcast here for a while. The fans like me better. It's true. |
| 0:36.6 | It's funny side story. |
| 0:37.6 | I'm known. |
| 0:38.6 | I don't know if I'm still known's a funny side story. I'm known. |
| 0:37.8 | I don't know if I'm still known as this guy, but oftentimes I'm known as the guy on the podcast |
| 0:41.4 | where everybody knows Aaron Diamond. |
| 0:42.5 | Or Josh Dugger. Josh Dugger, yeah. But we want to do something different today. We've been running this podcast now for over 700 episodes. and we've done a lot of we usually do a lot of tactical stuff a lot of how-toes to help you grow your health and fitness |
| 0:54.3 | coaching business. We want to do today is a little bit more personal. We want to share some |
| 0:59.0 | personal stories that maybe you guys have never heard about us, how we got started, our |
| 1:03.5 | backgrounds, and just some embarrassing shit. Yeah. So that's what we're going to do today. |
| 1:07.4 | It's been a minute. If you go all the way back eight years of episodes, literally |
| 1:11.4 | eight years, which is crazy. I told my personal story, Jordan told his in 2018. It was funny because |
| 1:18.0 | we had a closer on our team go all the way back and listen. I was like, oh my God, don't listen |
| 1:22.6 | to those. I'm like, we need to record a new one. So this is the updated version eight years later. |
| 1:28.7 | A lot of things we've learned. We've made a lot of money. We've made a lot of mistakes in those eight years. So I'm excited to share them. Well, I'm glad you said that because if you've just found us, this is a good place to start. And if you've been with this for a long time, there's going to be some stuff in here that you've never heard. So ultimately, okay, so let's start here. |
| 1:45.8 | Aaron, I think a lot of people don't know your backstory, which I think is a really, really dope story. There's a lot of parts to it. But where did you actually start? Like, what were you doing before I met you? And when I met you, you were already crushing it as an online fitness coach, |
| 2:01.9 | but also you were going through a divorce. |
| 2:03.6 | It was a little messy. |
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