EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 23 February 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping. Key Discussion Points: - How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience - Making AI ...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:40.4	I am excited.
0:41.8	I actually am.
0:45.8	Sometimes I say I'm excited, but this time I'm actually excited for this episode of Do This, Not That.
0:47.0	We have an amazing guest.
0:49.1	And let me tell you who she is before I have her, tell her all about herself.
0:52.4	So we have Amanda Cole.
0:53.9	Amanda Cole is the chief
0:56.0	marketing officer at Bloomreach. Now, you should know what Bloomreach is, but if you don't, they're
1:01.7	awesome. First of all, this whole episode is going to be about AI and e-commerce. And let me tell you about
1:06.3	Bloomreach. Bloomreach, first of all, is valued at over $2 billion. This is real deal.
1:11.3	They're one of the leading providers of SaaS solutions that help e-commerce companies
1:16.3	grow their revenue, loyalty, and efficiency by delivering personalized and relevant experiences.
1:23.3	And we're going to break that all down because what they're doing is changing the game of retail.
1:28.7	And you may not know this.
1:29.8	But worldwide e-commerce sales are expected to reach $7.4 trillion.
1:36.5	That's a lot.
1:37.3	There's a lot of zeros by 2025.
	...

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