Welcome back to Ask Us Anything.

This is our short episode that we try to tackle one work question and one ridiculous question.

We get in questions all week long.

And by the way, if you want to submit a question, you can go to jschwedelson.com

and click on podcast and you'll see the area where you could submit your question and we'll try to

tackle it. So what's going on this week? We got a question in from Jill from Milwaukee, Wisconsin.

Love Wisconsin. My brother lives there, a little cold, but I love custard. You know what? Custard,

better than ice cream there. I said at Hot Take about Milwaukee. That's where, you know, a lot of

custard is. Anyway, Jill asked this question. Jay, I got an email from you this week asking for

input and ideas for this podcast. And I'm curious, how did that email do?

And why did you send it? I really like this question because I did send it for a very specific

reason. So some of you may have gotten an email from me this week. And this is a really great tactic

to think about for yourself. And I'll tell you what

the email was all about. So I sent that an email to, I have a newsletter, a personal newsletter that I

send out. It's called Scoop. And that newsletter goes out to about 50,000 subscribers. And I sent out

an email that was basically a personalized email. It was like a letter

format email from me. And the email said, hey, wanted to pick your brain for a minute.

We're working on the episode topics from I do this, not that podcast for the rest of the year

and want to see if there are any topics that you think we should do an

episode on now i sent that out to about 50,000 people i end up getting about 1100 people that

replied to that email and shared different ideas and different thoughts and input and all of this stuff

now why is this tactic a must do and by the the way, some of the people that I think are

...