Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here, do this, not that. And today we are talking about AI.

And I have some new tips, some new ideas that I think can really be a game changer for you,

for your marketing, for your content, for how you organize

things and new things for you to try. Because there are always new things coming out with AI.

And I promise you this. A lot of times when people talk about AI, you get turned off.

You're like, I don't know how to you do that. That sounds complicated. Do I need special

access to something? No, nothing I'm going to talk about

today is hard, super easy, and you could try it in one second and have an impact. So the first one

I want to talk about is something I don't think people are aware of. Now, we all know about

chat GPT, great, you can go there, write and stuff, whatever. And I've talked before about

Google now has

something called Gemini. It's free. It's just as easy as chat GPT, but there's something that

you can do on Gemini that you can't do on chat GPT. Now, it couldn't be easier. This is not where

you need to download something or do something special. You literally go to jemini.govul.com.

Gemini.com. Now, what you could do on Gemini that you can't do on chat GPT is this.

You can ask it to summarize videos from YouTube. Why does that matter? You can literally copy and paste a link

from YouTube of a video and you can ask Gemini to summarize that video.

...