So this is called the PAS formula. One of the most basic and fundamental ones. It stands for problem, agitate, solve, or problem agitation solution. So we need to state the problem and people must be reminded of their problem. We need to call out who it is we're looking for and what problem is relevant to them. Then we need to agitate it. Make the problem painful for the reader. And we always say poke, don't stab. Just poke at the problem. Don't be like, you're a fat piece of shit, right? How does it make you feel? You know, like, does it feel like kind of thing? Then we need to provide a solution. Now, the solution will allow them, you know, how, how will your solution allow them to reach their goal and solve their problem? And we do this not by like educating them and showing them the how, just the what, you know,

focusing on the result of what solving this problem will do.

So let's jump in.

What's up guys? Welcome to the FitBiz podcast. Jordan here.

All around or with a podcast all around three easy content hacks that will generate five times

more lead by using our

persuasion matrix. We're also going to talk about the three base mistakes most coaches make when

they're trying to start or grow their business by using social media. And I'm also going to give

you three done for you copywriting posts, examples that I wrote this morning using some of the

frameworks and tactics and hacks that we're going to talk about today. So let's talk.

Let's just go and jump in.

So one of the main reasons coaches struggle to generate leads to generate,

not only to generate leads, but also to even grow their business or grow their audience,

rather is this.

All right.

Making sure I'm hitting record is this.

Let's pretend like, or the fact is you

think people will work with you based mostly on what you know, right? Information, how to type

stuff or you're sharing a lot of things like, you know, about you and your life, which is all good,

important, but we're missing one critical component. So let me break this down.

Let's pretend like you live in the woods. And you know the terrain like the back of your hand.

Some would say you're even a woods expert, right? One summer day, you and your friend decide to go

...