Welcome back to What's Up this week, super short episode to share any of the new stuff that's happening this week.

And don't forget, we have our Ask Us Anything a little later this week.

And at the end of the week, our 10-minute episode of new tips and tactics and stuff so what is up this week a lot of new information coming out about

the world of influencer marketing influencer marketing is just exploding so this new study came out

from the influencer marketing hub and it said that by the end of

2024, influencer marketing spend will grow to $24 billion. And that is up over 50% in just the

last 24 months. And I think things are going off the rails a little bit. I'm all in on influencer

marketing. I think it's great.

We're doing it with our clients.

We're seeing huge value out of it.

But there's parts of it that are just wild.

So another thing that happened this week in that world is that the youngest ever person got an

NIL deal.

NIL is name, image, and likeness. And that is the new way in the last few years

that brands can sponsor athletes that are not professional athletes. So you can now pay athletes

to promote brands and they could be in high school, they could be in college, they can be in

whatever. And this past week, Nike did an NIL deal with a 13-year-old female soccer player.

And this is the youngest person ever to get an NIL deal. And Nike's going deeper on this.

They really want to grow their relationship with the youngest influencers out there.

And I think at some point, the NIL stuff is going to have to get rained in because

13 is, in my opinion, a little bananas.

The other interesting one that happened, which did not go well, is what went on with Weight Watchers this week.

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