You should be able to explain this simply, like at a dinner table test, like if somebody

leans over and asks what you do. And so for this example, you'd be like, well, you know how a lot of successful executives and business owners in their 40s and 50s have crushed it professionally and built incredible careers, but their body doesn't reflect that success at all. They're carrying stubborn belly fat, feeling tired and slow, and nothing they try actually works long term. So what I do is I help them lose 20 to 25 pounds, build lean athletic muscle in about 90 days

using my peptide precision blueprint, which combines precision peptide therapy and biomarker

optimization to fix the hormonal dysfunction that's actually keeping them stuck.

So we're not just throwing another diet or cardio program at them.

This is so that they can

finally look as powerful as they perform in business without restrictive eating, living in the gym,

or sacrificing crazy work schedules. What up, everyone? Welcome back to the fitness podcast.

Today I'm going to talk about how to make your offer better, right? How to position it in a way that

makes people actually want to buy it. And this comes about because I was talking to a coach the other day on a call, like just trying to explain what they did. And they just rambled for like two minutes straight. And when they were done, I had like no clue what it is they were selling, no idea, you know, why their way was better than just a free app or chat GPT. And I had zero reason to give them money over anyone else if I were a prospect. If that sounds familiar in the next 15 minutes, this could literally be worth hundreds of thousands of dollars to your business. Okay. I mean, recently we had one of our coaches, Jima, asked, you know, how to stop like over delivering and undercharging so

I asked her a simple question like what do you do and here's what she said she said I help women move their bodies we're in spaces where we're giving out more than we're receiving sometimes it's hard to make decisions when you aren't feeling good so I'm helping you to make better health decisions what you're putting in your body and how you're spending your time and I just stopped her was like Hold on, hold on.

Because like when she was done, I still didn't know what I was buying.

And most coaches are her. I was like, hold on, hold on. Because like when she's done, I still didn't know what I was buying.

And most coaches are incapable or I'm sorry, incredible of what they do. And they get amazing results, but they can't explain it in a way that makes people want to buy. That's what we're going to fix today. So what I told Jama was when you explained what you do, I'm still not sure really what the result is. Okay, you gave me these benefits, but what outcome am I actually buying? And why is your way different than anything else?

And this is the number one reason that a lot of coaches struggle to acquire clients. You can do the work.

You can get clients results, but you can't explain what you do in a way that stops the scroll.

Okay, so here's the difference most people

miss. Benefits are the things that you get along the way. The result is the specific outcome that you're buying. And so many coaches just sell benefits, right? You'll have more energy, you'll feel better, you'll be more confident. Cool, but what's the result? So let me show you an example. So a bad offer might be like, I help busy moms lose weight, build muscle, reduce stress, save time and have more energy. It's like that's five different things. None of them are specific enough for me to picture my life after working with you. Whereas if I said, I help busy moms in their 40s lose 15 to 20 pounds and 90 days without giving up wine or spending hours in the gym. I mean,

it's a simple example. Like it could be a lot better, but at least now I know the exact outcome,

15 to 20 pounds. I know the time frame 90 days. And I know what I don't have to sacrifice, right?

Wine and gym time. So if you can't explain what you do in one clear sentence, so clear that even

I, somebody who's not your

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