EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 29 December 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business.
Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that's what I want to talk to you about today.
We'll talk about what LTV actually looks like, what you need before you start running ads, how to not make the same mistake I made that costs me 6 figures, and more!
Time Stamps:
(0:45) 70 Hours A Week When I First Started
(2:07) Increasing LTV
(5:25) Upcoming January 4th Workshop
(5:50) The Mistake That Costed Me Multiple 6 Figures
(10:57) The Backend Offer
(12:05) LTV and Ads
(12:50) Your Offer
(13:59) My Maturity Leave
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Transcript
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| 0:00.0 | Maybe you don't like your husband. |
| 0:01.3 | Maybe you don't have kids. Maybe, you know, maybe you're just like, you don't have hobbies. You're like, this is all I want to do. Then that's cool. Sorry you clicked on this podcast. But if that's not you, what is money without the ability to enjoy it, right? That's something after having children. I just keep asking myself. Hello, hello. Welcome back to the FitBiz podcast. I'm really excited to |
| 0:23.7 | talk to you about this today because I used to do business wildly differently than I do today. |
| 0:29.6 | When I was, when I started my business, I was 24 when I started my online fitness coaching business. |
| 0:34.9 | From ages 24 to 28, I literally worked 70 hours a week. And in some ways, it really paid off. I was making 30 to 40 grand a month every single month. But I used to wonder, like, how will I ever have a family? Right. How will I, I won't be able, I used to think I won't be able to have a family and the income that I wanted. Like, okay, I can grind my butt off and make this 30, 40 grand a month, or I can have a family. And I also thought 30 to 40 grand a month was my income ceiling because my only strategy I knew was work harder, work harder, work harder, work harder. Had things so backwards, you know, fast forward to present day. in these past three years past three years in business, we've done about $8 million in |
| 1:12.5 | revenue. |
| 1:13.0 | So whatever the average of $8 million is divided by 12. |
| 1:17.0 | I have to know because I'm weird like that. |
| 1:20.5 | So on average, we've done $66,000 a month for the last three years, right? |
| 1:26.1 | So obviously $30,000 to $ 40K isn't the income ceiling. |
| 1:28.8 | But I didn't understand it. I didn't understand leverage. And so it was about three to four years |
| 1:33.1 | before I had my son in the years 2018 to 2022. We broke through that ceiling. We started having |
| 1:40.3 | our seven figure years. And I finally figured it out. Inside of T4, |
| 1:44.9 | your online fitness coaching company, we were able to scale from this 40K months to 140K months, |
| 1:50.2 | 40 to 140K. Sorry, I said that kind of slopply. And I literally went from working 70 hours a week |
| 1:55.2 | in that business to four hours a week in that business. You might be wondering how. |
| 2:00.1 | That's what I want to talk about today. |
| 2:01.6 | So delegation and leadership were obviously a big part of that, but that wasn't even the biggest |
| 2:05.1 | difference. The biggest difference was learning how to increase LTV. LTV is the lifeblood of your |
| 2:11.3 | business. It was something that I ignored for so long and it makes such a hard business when you |
| 2:16.2 | ignore it. Oh my gosh. So I started focusing on |
| 2:19.5 | the LTV of every single client that came into my coaching company. And I was able to work with |
... |
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