EP | 700 - Functional Health Coaches! THIS Is How You Grow Your Business!
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 15 December 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
The functional health world is exploding right now and if you have the skills or desire to have the to deliver in this field, 2026 could be your best year yet. Today, I have on a former student, success coach, and incredible entrepreneur Lacey Iskra on the show to talk about her business LifestyleU and how it has evolved from fat loss to root cause functional health coaching. We talk about marketing, content, and getting over your fear of putting yourself out there.
Time Stamps:
(0:10) THE Lacey Iskra
(1:30) Lacey's Journey Through IFCA
(9:10) Virality Isn't Luck
(10:50) Positioning Success
(18:20) Pivoting From Fat Loss
(21:17) Offer=Problem You Solve
(22:49) The Blue Light Blocker Glasses
(23:45) What LifestyleU Solves
(30:00) Lacey's Content Creation Process
(38:28) People Need You
(41:50) Where To Find Lacey
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Transcript
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| 0:00.0 | I had that aha moment at one of your vests retreats where I was like, what am I, why am I so scared to show up like this and be judged? And so it's like, no, I'm not Lacey Isker and this is my page. I'm head of marketing for lifestyle you. And what does marketing need lead? Okay, I'm going to get them. Hey, hey, what's up guys? Back to the FitBiz podcast. So I'm sitting here with Lacey Iskra. |
| 0:23.6 | Some of you I know her. |
| 0:25.1 | She's been around for a minute. |
| 0:26.4 | She's been inside of IFCA as a success coach. |
| 0:30.0 | And she has absolutely killed it in her business. |
| 0:32.9 | And I found myself talking about Lacey so much recently and like why she's had success and certain things |
| 0:38.7 | that have really clicked for her for like the last two years. But then it was funny because |
| 0:42.8 | we scheduled this podcast and then things really have clicked in like the last month. And I'm |
| 0:46.8 | like, let's pivot and talk about that a little bit. Um, so Lacey, hi, welcome. Thanks for joining. |
| 0:52.0 | Hi. Thanks for having me. Finally. Wait, have you ever been on? No, hi, welcome. Thanks for joining it. Hi, thanks for having me. Finally. |
| 0:55.7 | Wait, have you ever been on? No, I did once. Not on time ago, I think. Yeah. Yeah. Okay. So that was my |
| 1:01.6 | original thought was like, you know, let's kind of walk you through our like typical testimonial, you know, but I guess we've done that. |
| 1:10.8 | Well, like, you know, the fears and like, |
| 1:12.5 | where did you start? How did you have a come? And how did you have success? Because we try to do that on the podcast every once in a while to like, you know, if you're, if you're starting out and you're wondering, like, is IFCA real? Is this a scam? Or these fake testimonials? Do you hate these people to like say this stuff, it's nice to listen to those things. But we've done that with Lacey before. |
| 1:29.5 | Most notably, what I want to talk about with Lacey, testimonials. Do you hate these people to like say this stuff? It's nice to listen to those things. |
| 1:27.7 | But we've done that with Lacey before. Most notably, what I want to talk about with Lacey today is |
| 1:33.3 | highlighting a more recent part of her journey. So Lacey, I'll let you tell the story actually. |
| 1:37.5 | Do you mind just given the brief like I joined IFCA and whatever. This is what happened. This is |
| 1:43.6 | where I was. And like, can you take us from |
| 1:45.8 | like, when was it? Four years ago to kind of today, like the brief version? Yeah, for sure. |
| 1:51.0 | So joined IFCA back in 2020, September. I was in round five or six when they were still doing |
| 1:57.8 | rounds. And same story as most people back then. It was just like |
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