Welcome back to what's up this week.

So what is the hot topics this week?

Well, the first one is what is the number one app in the app store right now?

And that is Temu, which you may actually pronounce it,

Timu. And that is the super addictive shopping app where you can go on and you can buy a smart watch

for $9.00. You can buy socks for a dollar. And it really has exploded in use coming out of the Super Bowl where they ran

three ads. They spent $21 million on these three ads. Temu is now up to 100 million daily

active users in the United States. And why do we care? Why do we care about being able to buy

this like garbage type stuff on this random app?

And the reason we care is if you fast forward 20 years from now, what is Temo going to be like?

Look at Amazon.

How is that 20 years ago?

And so as marketers and as business owners, we really need to think about how are they doing this?

How are they getting to 100 million daily active users?

How are they able to sell so many different products and really analyze it all, not in terms of,

hey, yeah, we need to go buy some piece of garbage for $6.

But really, how are they doing it?

Now, number one, they're able to take advantage of a little bit of a loophole in shipping costs

because they can leverage something called

de minimis shipping, which is when you ship something from China that costs less than $800

and it shipped directly to a person's home in the United States, they don't have to pay

all the same import and different types of duties and tariffs and taxes that actually U.S.

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