Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

Welcome back to Do This, Not That.

Really excited for today's episode because we are going to tackle something today that every

marketer, business or consumer, struggles with.

The thing that's bananas to me, we're going to be talking today about landing pages,

destination pages, wherever you take people that are clicking on your emails,

your social posts, your search ads, wherever you're taking them to that page that has that

offer where they're trying to buy something, subscribe to something,

download something, and you want them to fill out that form.

The thing that blows my mind is that the abandon rate, the rate in which people leave

that page, that destination page for both business and consumer, abandon rates on landing pages are over 90%. I don't

know why marketers think it's normal. That 90% of the people that just took an action, if 100 people

got an email and they clicked on it and they go to your landing page for the offer that they were just interested. And then more than nine out of 10 of those people, right,

and 90 out of 100 of those people would just leave and never buy, subscribe, download. That is

your abandon rate. And it is ridiculous. That is that high because they're interested.

And the reason they're leaving is there are little things that you could be doing on your landing page, on your destination page

that can actually dramatically increase the number of conversions that you're able to get.

So I'm going to take you through six really easy, quick landing page tips that will increase your conversions by over 40%.

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