EP. 70 Tasting Success and Innovation with Nékter

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 20 May 2020

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

You should never hold yourself back to start on your business. In this episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with one of my great friends before the pandemic started. Steve Schulze, CEO and co-founder of Nékter talked all about entrepreneurship, disrupting the juice industry and gave so many golden nuggets on managing your business! He also talked about why every business should reinvent itself and how to maintain relevance in your market. Steve also opens up about the hurdles that he went through with Nékter and the lessons learned when they overcame them. We talk about insightful marketing strategies, product launches and having the best communication strategy with your business. If you’ve been thinking of starting your own business or reinventing it, then don’t wait any longer. Listen now to find out how you can taste success by taking that risk!

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople. We all want to create
0:06.6	consistent, repeatable, and scalable ways to grow our business and our income and
0:10.7	we want to do it better, faster and more seamlessly. Why? So we can actually enjoy our
0:16.0	lives, take vacations and spend the quality time what we want with the people that we love.
0:20.0	How do we do all this without spending a fortune or running ourselves ragged?
0:24.3	That's the big question and this show is dedicated to the answer.
0:28.0	Hey welcome back to the podcast super excited to have my guest Steve Schultz with us today.
0:33.5	Serial entrepreneur, former informational creator, investor turned Juice Man, aka, in 2010.
0:40.9	He founded a company called Nectar Juice Bar with the mission that
0:44.8	healthy can be affordable, taste good, and make you feel good. So Steve, welcome to
0:50.1	the podcast. So I'm good to be here, bud. Yeah man, super excited buddy. So you know we've got to the 25 locations in the US right so they I'm not so sure that but okay but it is familiar
1:04.1	it's a good start right yeah we won't go through every one of the locations but you know
1:08.2	most people certainly on the West Coast are going to know this know this incredible
1:12.4	company but before we get into that
1:14.2	give them a little bit of your backstory I said infomercials you've done a lot of things
1:19.0	and then we'll kind of segue into wide juice you let me go backwards a little bit you know as
1:26.2	you said you suggested and I think that you know all my life I've been a serial
1:30.3	entrepreneur so to speak I think you know swing for the fences, occasionally hit one, occasionally,
1:35.0	couple base hits every now and then, a couple of strikeouts,
1:37.0	and, you know, way you go.
1:38.0	But I think that, you know, I think that people have that internal fortitude
1:42.0	and keep looking forward, and that's kind of the route that I took.
	...

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