What up? This is the hair game. I'm Eric Taylor and this is a short clip that we did from

Lookbook 2017 in Hollywood. We've got some influencers here talking about how they treat social

media. We got Edward Stiles U, Tim Kagle, Edward Clipperhands, Danny Tiger, Ryan Cullen,

Mary Tran and Mikey.

So for those who are maybe not so good at social media, but want to get better at social media, what would you tell them?

At the end of the day, it's a marketing thing. Like you don't go to, you don't see a billboard that looks like trash compared to something in high-deaf like you want to make sure

Sure yours looks aesthetic well put together thought out professional

But you got to know your market and you got to know your market don't make it a hair page and then there's a thousand selfies

Yeah, I mean those up either here and there you know promote yourself as a word personal brand but also promote what you're doing and what you're trying to do. And no cats, right? Stop posting your cats. Find someone that inspires you. Like, I found people that inspired me and I ended up working with them, and now I can gladly call them my friends. Even if it's on Instagram, somebody that you look up to, that you respect as a person, as a hairdresser, you love their style, you live their art. More than likely, they are so willing to connect with you, just reach out. Social media is very important, so I'll be doing hashtags the area. They're like in Pomona, Chino, Chino Hills. You want to hashtag the city you're in and pretty much haircuts and stuff that. So when you do lose

clients you're getting new clients in so you're not losing anybody at all. Right. And buy a

professional camera. Invest in a camera. I do need to invest in a camera. If you don't give your

stature you deserve, all you're going to look like is someone else. You just post

pictures online and right and you might never progress that next level. I bought a camera, everything took off.

Take a little bit more time and take good, clean pictures of your work

because nowadays portfolios are online on your Instagram, on your social media.

It doesn't matter the number that you have on your social media.

You can have a million followers or you can have a thousand a hundred. Totally. But you actually have to make those personal connections. So for me personally, when I go on Instagram now, I'm not just scrolling through and liking stuff. I'm actually commenting. I'm reaching out. I'm like, hey, are you in LA right now? A good haircut necessarily is maybe like 10% of the actual whole image I would say

concentrate on your brand who you are your your your voice what you want to

say that's what people want to relate to don't ever get too comfortable hair is

all about change a year from now it could be all long haircuts if you don't

know how to cut long haircuts you're you're done. You have to be very versatile. If you think you know everything and you think you're the best, then you should be tired. Because for me, I'm not the best, I don't think I know everything. I'm always trying to get better. I'm always trying to learn, look to other people for inspiration. So I think just keep moving in that path. Look to others.

Don't be closed-minded, be open-minded.

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