your business. It doesn't grow when you feel like it's working, when you feel like it's not

working. It grows when you know what is working. So ads, create awareness, systems, can help you

scale. Leadership will create leverage. What is up, guys? Welcome back to the FitBiss podcast.

So I have shared this a couple of times but the way

I've been recording episodes has been so much fun recently I've just been getting off of our

student support calls and transcribing them into AI and then putting together something that

would make sense for you guys basically giving AI the problem that like if someone's listening

and they're not inside of Iofca what context do they need

and it's really really useful for you guys because you get to sit on the other end and go like oh yeah

i have that problem too and then i'm solving it in real time through coaching and i don't know about you

but i always do better in a question answer format and let me just sit down and teach you things well Well, one, I know it's relatable and I know people need it. And two, just like the genuine, authentic stuff comes out. So I've really enjoyed recording podcasts this way. If you are enjoying it, if it's helping you, let me know. Like feedback is great. That's always the tricky thing about podcasting is there's not a comment section. There's not a like button. I don't know. I don't know if it's good, bad. So please slide in my DMs. I'm more than happy to continue conversations, especially these higher level conversations I love. We're talking about, you know, leads and calls and driving revenue. So let's dive right in. So welcome back. And I'm going to start here.

If you've caught yourself thinking this, my ads aren't working. Lead quality is bad right now.

Then this is the episode that you want to listen to because nine times out of 10 when I start

digging in with a student, it's really, it's usually not their ads that aren't working.

And it's usually not their leads that are bad. It's usually the leaks between their leads and their calls or their calls and their closes, something further down, the funnel. And the only way to find that real constraint is through data, not through feelings. I have a thing that I always end up saying when I'm down the rabbit hole with a student and diagnosing a problem in their business and they say, I feel like, I feel like, I feel like. I was like, there's a lot of feelings

about the business. And our students know what that means by now. They're like, okay, cool. I'll

pull up my data constraint tracker. I'll shut up. We'll see if this is real. It's true, right?

We all get feelings around our business. But today, I want to dive in with you around four students, situations that really illustrated how to use data, diagnose, fix,

and scale. So we'll run through Rachel. We were talking about her funnel that was overflowing

with leads, but she was underperforming on calls and throughput. We'll talk about Chris's setter

issue that he thought it was the ads, a dead ad account, but it wasn't. It was the setter.

We'll talk about Nico, something I uncovered with him. His ad system fell off, even though the numbers said everything was perfectly fine. And then Grace, her data was really solid. And so we looked at all that. We said, okay, the next constraint is just leadership, not metrics, scale this baby, hire more of those people, get them to do the same thing these people are doing. And so we got into a good leadership conversation. So if you can master this process, you're going, you're going to stop going, man, what's wrong with my business? You're going to know exactly which lever to pool next. You're not going to waste time messing with things that aren't broken. So if you are an IFCA student, open your data constraints tracker right now and just follow along as we go through the episode.

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