EP | 687 - From 40K to 200K Months: The Funnel vs. Sales Dilemma
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 โข 670 Ratings
๐๏ธ 30 October 2025
โฑ๏ธ 22 minutes
๐๏ธ Recording | iTunes | RSS
๐งพ๏ธ Download transcript
Summary
If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more!
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Time Stamps:
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(0:54) Two Problems with Getting Stuck Between 30k and 100k a Month
(2:49) DM Me "7 Figure"
(4:31) The Funnel Issue
(7:29) DM or Lead Magnet Funnel
(10:55) Sales Performance
(12:54) Managing Your Sales Team
(14:59) Call Reviews
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Transcript
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| 0:00.0 | So, so often, I see a huge mistake where people have this issue and they think I should hire a setter. |
| 0:07.6 | That doesn't fix the problem. |
| 0:09.2 | You have a marketing problem. |
| 0:10.8 | Hiring a setter when you don't have consistent leads just means you end up hiring someone that gets very frustrated with their job because they're, they can't do their job and they're not getting paid. |
| 0:19.8 | So what you have to do is optimize your sales system, your sales team, your sales management |
| 0:23.6 | with consistent top of funnel data. |
| 0:28.5 | Yo, what's up? |
| 0:29.4 | Welcome back to the fitness business podcast. |
| 0:32.8 | Really stoked about this episode. |
| 0:34.2 | We just came off of a two-day retreat with our seven-figure mastermind students. |
| 0:38.2 | So everyone in that room is doing 50K a month or more, all the way up to like 260K months, |
| 0:43.8 | some super impressive businesses and people we've had the pleasure of coaching for several |
| 0:48.6 | years, some of them. Others have just blown up recently. But in this room, we discovered that there's really two problems at this level, |
| 0:57.0 | two problems of business owners who are stuck between that 40K or I would say even 30K and 100K |
| 1:03.6 | months. |
| 1:04.5 | And so I'm going to dive right in. |
| 1:06.1 | I'm going to help you with these two problems today if you are here. |
| 1:08.5 | So most businesses that are stuck between 30k and 100K |
| 1:11.1 | months, they're stuck for one of two reasons. They either have a lead funnel problem or they have a |
| 1:17.4 | sales problem. And usually it has to do with sales management and team and structure and organization. |
| 1:22.6 | So the truth is, if you have predictable leads coming in every week, but sales are feeling inconsistent, |
| 1:28.8 | it's not a marketing issue. It's typically a sales management and a sales team and a sales |
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