Step one, start by asking yourself, what's one belief that I have that goes against mainstream

advice in my niche? What's something that's like polarizing controversial hot take,

like something that's like really fucked up. Maybe it's political. Maybe it's, you know,

industry specific. Maybe it's like a parenting hot take or relationship hot take, whatever the case.

Pick it, state it beliefly, let people react and then find the topics that consistently trigger

people and then recreate content around those topics. What up, everybody? Welcome back. I posted something this week that has gotten more hates than anything that I've ever put out online, right? And this post has gone pretty crazy viral. Hundreds of angry comments, people tagging their friends to come roast me, DM's calling me every name in the book. And you know what else happened?

I've gained at this point.

I posted this two days ago and I've got over 670 followers. It's gotten over like 200,000 views. It's climbing every day. But today in this episode and the video, this YouTube video, for those watching live on the YouTube's, I'm going to break down exactly why polarizing content works. and how to do it without being a complete douchebag.

And I'll show you real examples from some of our students who've also mastered this viral polarizing take content. So stick around because this is going to be an important content strategy episode that is going to help you tremendously. Okay, so the unfortunate truth here that a lot of coaches just don't want to hear is that your, you know, your safe, balanced, well-researched content is usually going to get ignored, not because it's bad, but because you're just kind of doing it wrong. Okay, social media does not reward nuance. It rewards emotion. And so I'm going to play for you the post here that I made trigger warning. It's pretty fucked up and not really my real take on this subject, but I wanted to do this as an experiment. Okay? Let's just go ahead and play the clip here and then tell me what you guys think. You're too weak to let them figure out how to self-suit. Meanwhile, you're walking around like a fucking zombie. Your marriage is falling apart because you're both exhausted and irritable and your kids cranky all day because they're not getting quality sleep but god forbid little timmy cries for 20 minutes learning that bedtime means bedtime oh no i'm traumatizing him no karen you know what's traumatizing growing up in a household where

everybody's miserable because nobody sleeps sleep training takes like two to five days max

your kid learns independence it's better sleep and your whole family functions like actual human beings. But instead, you'd rather martyr yourself for years because you're calling it gentle parenting. The same parents who won't sleep trained are the ones complaining about being exhausted and their kids having behavioral issues and their relationships are suffering. Maybe connect the dots. Look, your great grandmother raised eight kids and they all slept through

the night by six months. But sure, tell me more about how letting a kid cry for 15 minutes is child

abuse. I think you're... Okay, so look, pretty fucked up, right? And I did this mostly through an

experiment, okay? Uh, that's just the reality. Like, I wanted to see if I could get people, like,

over a controversial

hot take like to be, you know, polarizing and to see what happens in the comment. I wanted to

show basically that it's infinitely more likely to go viral if you position an opinion as fact.

In other words, you take something that's highly nuanced, emotionally charged like sleep

training and strip all the nuance out of it and this works.

And I honestly kind of hate this type of content, but it's also what all of us,

including me, typically engage with the most. And if you knew me, you'd also know

that I'm only roughly maybe 40% as douchey in real life as I come off in this video.

...