Instagram just released a new feature that is going to absolutely change the game.

You can now link one reel to another. It allows you to turn your profile into like a mini sales funnel. It's incredible. I'm going to break the whole thing down. And by the end of this episode, you'll know exactly how to use this new feature to guide followers straight from your content to a pin post that sells your offer. Welcome back, y'all. I want to talk to you about why everybody these days is chasing views, right? all of our health and fitness coaches. If you're watching this, like you want to get more

views. Don't get me wrong. Views. Welcome back, y'all. I want to talk to you about why everybody these days is chasing views, right?

All of our health and fitness coaches, if you're watching this, like, you want to get more views. Don't get me wrong. Views are great. But the problem is views don't equal clients. Most of your viral reels or things that pop off, they don't even lead to any kind of a funnel to take people down the line to like learn about your program and your offer. right. It's just like virality, boom, cool. Maybe they follow. Maybe they don't. Most people don't

these days. And then that opportunity is lost. line to like learn about your program and your offer right it's just like virality boom cool maybe they

follow maybe they don't most people don't these days and then that opportunity is lost so when people

so post they get views people tend to maybe like binge and maybe they watch one post and it was really

valuable then they'll kind of like scroll your your profile watch other content but they never

actually learn about how you help them well instagram just released a new feature that is going to absolutely change the game. You can now link one reel to another. It allows you to turn your profile into like a mini sales funnel. It's incredible. I'm going to break the whole thing down. And by the end of this episode, you'll know exactly how to use this new feature to guide followers straight from your content to a pin post that sells your offer. And I'm going to give you a script, a plug and play framework so you can record your own pinned post, kind of offer explanation post to use in your captions. All right. Now, if you're listening to this, make sure to leave us a review. If you don't mind, pop in there. We also do giveaways. Once a month, we choose a winner. I think it's even like three winners. And we send you an $100 Amazon gift card just for leaving a review. It takes like 30 seconds. And this is how we can reach more coaches. Number two, if you're watching this on YouTube, hit the subscribe button. We post weekly value for health and fitness coaches and any business owner can really benefit from this. But if you're listening to this too, you might notice I got my my fancy,

tight-eye, natural Natty Light shirt on. I'm in a party mode, to be honest. We're going to Los Lands this weekend, a huge festival that I look forward to every year. Haven't been able to go for the last couple of years because Aaron has been pregnant. We are going this year and I'm pumped. All right. So it's only Tuesday. We're going on Saturday, but I'm just like in the mode already. So anyways, let's get into it. Listen, if you want to learn how our process works, right, in terms of what happens when you join Impact Fitness Coaching Academy to start or grow your business, you can go check out the link in the show notes and it'll take you to our Instagram reel that we created for this purpose. And you can also like model that and see how to do the visuals and how to really demonstrate it in the way that we did it. Okay, so let's jump in. Here's what's happening. IG is essentially turning into a funnel. They're wanting to create an app that people don't have to leave the app in order to do commerce, right? But with service-based offers, it's different than like just purchase here. We need to drive people to a sales call. We need to nurture them. We need to warm them up. And so people watch your reels. Maybe some click your profile. Maybe they get stuck binging your funniest or trendiest stuff. But it's not the posts that we want them to watch in terms of posts that are going to nurture and sell them into what you do for your clients. Right. Your most viewed reels usually aren't the ones that drive sales. But this feature is going to fix that. So here's how to do this. Okay, step one, you're going to record a how your process works, how your offer works real. It's going to be demonstrative. It's going to actually show scenes. It's going to be a voiceover. It's going to be highly, highly valuable. And it's going to be really good, right? And you're going to basically pin that to your profile that's kind of like a start here video, right? Now, when you pin it to your profile, that way anyone

checking out your page knows exactly what you do, how you do it, and who you help. But the most important part, aside from just the pen post, is you're going to link it consistently in captions. Not every caption, but if you post something that is value oriented or really, I mean, you could do it for all your captions if you

want, frankly, but you would just have like a PS. Hey, if you want to see exactly how I help

blank avatar go from current situation to desired outcome, tap here, right? For example, hey,

if you want to learn exactly how I help overwhelmed moms lose 15 to 25 pounds without giving up

their favorite foods, I'm just giving you like very

generic tap here. Right. And then when they tap in the caption, it'll send them to that reel selling

the offer. Now, step four is just think of it like a funnel, right? The viral reels, the stuff that

gets views is your traffic. And then the pinned reel is kind of like a sales page now. And people

have short attention spans, right? So if you can convey how you help your clients and your offer in like a 90 second reel, way more people are going to view it. You're going to have higher conversions. All right. So here's the framework that I'm going to give you next for the pen post. So the exact framework that you can, you can script. Okay, you're going to think of it in terms of steps. So your hook would be like,

ever wonder what it, ever wonder what it looks like to hire a coach to help you X, Y, Z, right? And that's you. That's you saying that. And then it's like, cool. Step one, we do a 360 assessment and onboarding call. And you say it, like with the voiceover, you'll be saying this through a voiceover and then it'll be demonstrating you like on a call with a client right

like b-roll scenes and you'd be like first we hop on a one-on-one onboarding call

where I do a full 360 assessment. We go through your schedule, your food preferences, access to your training equipment. We even do labs if you've never had them done before. And we set you up with an or ring so we can track your sleep, recovery, and stress. From here, you'll walk away with a

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