Hello and welcome to this episode of the ESG Fitness Podcast.

In this episode, I am going to talk through a few of my unique coaching principles,

why they are effective and why this approach worked so well.

I've developed these over the last decade, that's a long time, of fat loss coaching.

And, yeah, hopefully they will be useful to you.

And hopefully make you think about things in a slightly different way,

because there is the calories in, calories outside of fat loss.

That's quite simple. But just telling people to create a

deficit rarely works. And if it did, you wouldn't need a coach. Nor would we probably have an

obesity crisis, right? People really wouldn't struggle with their weight if all it was was knowing,

oh, energy balance is a thing,

just eat less. That's really like top level stuff. So the reason for this is that although

energy balance is relatively simple, human behavior is not. And it's human behavior that

impacts energy balance. And like I said, I've

spent over a decade researching and applying this stuff. So I'm pretty good at it now. And these

are four coaching principles that I've, well, would you call them? Yeah, I think coaching principles

kind of encompasses it that I think

are probably some of the most influential and useful that I use. So the first is more of like a life

approach, to be honest, one that I very much embrace and it's called imperfect action. One of the biggest underlying beliefs holding people

back from taking action, not just in fat loss but in many areas and I see this all the time with

coaches in relation to their business on AFM is the belief that things need to be perfect.

This means it needs to be the perfect time when you've got nothing going on,

...